Manager – Bilingual – PR and Influencer

Manager – Bilingual – PR and Influencer

Requirements

• Bilingual in French and English (Must be able to review and translate English content into French – from media materials to social media content)
• A minimum of 3 years relevant and progressive account management experience in a PR agency setting (required) with demonstrated examples of day-to-day client leadership
• Bachelor’s degree and PR certificate from recognized University or College
• Proven creative and strategic thinker
• Full understanding of media and influencer landscape with existing relationships
• Experience counseling clients through challenging situations to provide solutions and best practices
• Budget management experience – the ability to create and manage client and program budgets in a responsible and detailed manner
• Ability to work independently and think proactively
• Ability to lead vs follow (can move projects along and be accountable for deliverables)
• Ability to remain flexible and adaptable to change
• Possess strong social media skills and channel expertise (Facebook, Instagram, etc.)
• Ability to develop and provide sound strategic council and build integrated social media plans
• Excellent writing, copy-editing and proof-reading skills
• Excel at verbal and written client, interpersonal and intra-team communications

Responsibilities

• Serve as the day-to-day client contact, building trust through strategic counsel and execution
• Manage multiple projects simultaneously from concept to completion
• Develop tactical plans aligned with strategic goals and generate new ideas proactively
• Lead client meetings, prepare materials, and provide follow-up communications
• Cultivate strong relationships with national media (including Quebec and French-speaking)
• Develop national media strategies (including French Canada) to enhance brand visibility across broadcast, radio, online, and print
• Create compelling traditional media materials and campaign assets including releases, pitches, backgrounders and briefing document (and manage French translations)
• Manage influencer marketing end-to-end from vetting to content review; manage French translations and review of French content
• Identify thought leadership opportunities and manage strategic partnerships
• Oversee media monitoring and performance reporting
• Execute brand events and consumer activations with planning, managing logistics and media/ influencer attendees, on-site support

Preferred Qualifications

• Experience working on direct-to-consumer programs (portfolio experience an asset)