Manager – B2B Marketing
| Company | Oscar Health |
|---|---|
| Location | Los Angeles, CA, USA, Tempe, AZ, USA, New York, NY, USA |
| Salary | $92880 – $135450 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 4+ years of experience in enterprise B2B marketing, ideally in healthtech or within a startup environment.
- Familiarity with B2B marketing best practices.
- Experience leading expansion and new product launches from a marketing perspective.
- Demonstrated track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth.
- Strong writer with the ability to understand and simplify technical concepts.
Responsibilities
- Develop and execute a comprehensive go-to-market (GTM) strategy.
- Identify target markets, personas, and value propositions to guide marketing efforts.
- Establish a strong marketing foundation, including CRM optimization (with sales ops support) for outbound email marketing.
- Implement analytics and reporting frameworks to measure campaign performance.
- Develop a structured marketing roadmap aligned with key business goals.
- Plan and execute demand generation campaigns across multiple channels (e.g., email, social media, content marketing, paid ads, webinars).
- Partner with agencies to optimize strategy, distribution channels, and content creation.
- Create engaging content such as whitepapers, case studies, blog posts, and sales enablement materials.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Analyze data to inform marketing strategies and decision-making processes.
- Lead the rollout of a GTM strategy for the B2B entity in collaboration with cross-functional partners.
- Understand consumer segments and recommend strategies to effectively reach them.
- Support sales enablement with materials and training to empower the sales team.
- Drive awareness, engagement, and growth through multichannel marketing plans.
- Lead research, strategy, and execution of full-funnel growth initiatives in alignment with brand strategy.
- Monitor and analyze marketing metrics to optimize performance and report on ROI.
Preferred Qualifications
- Bachelor’s Degree in Marketing, Business Administration, or other related fields preferred.
- Experience working in high growth startups.
- Experience working in complex regulatory environments.
- Experience working with third-party sales channels as a growth driver.