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Manager – B2B Digital Marketing
| Company | Roku |
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| Location | New York, NY, USA |
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| Salary | $114000 – $157000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Expert or higher |
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Requirements
- 10+ years of relevant digital marketing experience
- Strong communication (written and verbal) skills, who is capable of distilling complex ideas into clear, compelling strategy
- Deep analytics experience across digital channels and history of optimizing campaigns for business growth
- Fluency in key digital marketing trends, like website management, SEO optimization, marketing analytics, and CRM tools
- Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emerging challenges or opportunities
- Obsessive about deadlines who won’t hesitate to remind collaborators about every program milestone
- Self-motivated and detail oriented
Responsibilities
- Develop and execute comprehensive digital marketing strategies to bring our campaign goals to life across web, email, paid media, CRM, and more
- Oversee digital marketing campaigns inclusive of ABM, direct marketing, sponsorships, partner marketing, etc. to achieve campaigns goals (e.g. awareness, lead generation, brand growth)
- Collaborate with marketing leadership to align marketing initiatives and bring to life what’s possible throughout the digital customer journey, from awareness through to retention
- Manage budget and allocation across paid media channels, ensuring campaign goals are met
- Lead a team of full-time employees and agency support to ensure on-time delivery and constant improvement
- Be or become an expert in our tools and tech stack – including GA4, Pardot/Salesforce, web CMS, and major ad platforms – and how they are best utilized
- Manage and develop a roadmap for the growth and development of our digital channels, particularly for the website and CRM/Email
- Partner with the Campaigns & Content team to ensure campaigns have appropriate objectives, media mix, timelines, and KPIs. Partner to ensure content is aligned to social, keyword, and SEO strategies
- Lead on key digital investment areas, such as integrating new tools and spearheading measurement integration paths like pixels and conversion APIs
Preferred Qualifications
- Prior experience owning in-house marketing and digital channels
- Familiarity with TV streaming (sometimes referred to as CTV or OTT) a plus but not required
- B2B marketing experience a plus but not required
- Comfortable with ambiguity
- Biased toward action
