Manager – Analytics

Manager – Analytics

Requirements

• 5-7+ years in marketing, digital, or influencer analytics, ideally within an agency or healthcare/pharma setting
• Excellent communication skills and the ability to present data-driven narratives to clients
• Deep understanding of influencer KPIs, social content measurement, and platform performance metrics
• Strong analytical skills, and comfort with tools and technologies including, but not limited to: Programming Languages: Python, R; Databases and Querying: Relational databases, SQL; Data Visualization: Tableau, Power BI; Analytics Tools: Google Analytics, SQL, MS Access; Microsoft Suite: Word, Excel (Advanced Formulas, Macros, Pivot Tables), PowerPoint

Responsibilities

• Help lead the development of influencer and content measurement strategies that directly align with client’s business and campaign objectives.
• Deliver data-informed insights across creator performance, content engagement, and platform optimization
• Translate complex influencer performance data into clear, actionable storytelling
• Own end-to-end analytics deliverables including KPI definition, dashboard oversight, in-flight optimization, and wrap reports
• Analyze influencer content performance at both post and creator levels, identifying high-impact drivers of performance.
• Partner with client leads, strategy, and creative teams to provide timely and relevant performance insights to improve ongoing and future work.
• Mentor junior analysts and contribute to building Influential’s analytics practice.
• Serve as a lead for reporting and insights conversations, acting as a trusted expert.
• Apply knowledge of healthcare/pharma regulations to ensure influencer content and metrics are tracked and reported in a compliant, accurate way.
• Advise on measurement best practices for content in regulated environments and co-own processes for ensuring accuracy.

Preferred Qualifications

No preferred qualifications provided.