Loyalty Marketing Lead

Execution of market research to understand customer needs, pain points, and emerging trends to support the analysis of profitability, market size and positioning for new products compared to existing offerings, and to identify opportunities for diversification to gain a competitive advantage.
Collaboration with stakeholders across departments and teams including marketing, sales, technology, engineers, designers etc to generate innovative and feasible product ideas and prototypes for testing aligned with customer needs and strategic goals.
Development of concepts and specifications which define features, functionalities, target market, user interface, technical specifications and potential revenue models of new products.
Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product before launch.
Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively.
Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess the product’s performance against set goals.

Communications skills – excellent communications skills, both written and spoken to effectively communicate to all levels of leadership
Leadership and teamwork – works well in cross-functional teams, be able to drive strategic agendas, and make strategic recommendations
Ample attention to detail and proactive mindset