LN Media & Sponsorship – Manager – Research & Measurement
| Company | Live Nation Entertainment |
|---|---|
| Location | Culver City, CA, USA, New York, NY, USA |
| Salary | $80000 – $90000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- 4-6 year’s experience in consumer insights, research, and measurement
- Experience in Tableau and Databricks is a must
- Bachelor’s degree with a demonstrated customer-facing, consultative expertise
- A baseline understanding of the marketing measurement ecosystem
- Experience in working with multiple disparate data sources to weave together a comprehensive story
- Excellent communication skills, with the ability to align diverse teams and simplify technical concepts for stakeholders
- Ability to iterate quickly and adapt to the needs of the business in an agile fashion
- Strong organizational, prioritization, and communication skills
Responsibilities
- Build and maintain dashboards using Tableau and Databricks by uploading, organizing, and managing data sources to ensure visualizations are current, accurate, and aligned with internal benchmarks
- Execute end-to-end survey research, including working with stakeholders to define objectives and inputs, programming surveys, monitoring fieldwork, and cleaning data for analysis
- Analyze survey results to evaluate the effectiveness of sponsorships and fan experiences
- Develop insight-driven stories that clearly communicate ROI to brand partners
- Collaborate with cross-functional teams to design, execute, and optimize measurement strategies for live events
- Partner with Product teams to develop new analytics capabilities and enhance existing tools that and measurement at scale
Preferred Qualifications
- Adaptable and solutions-focused
- Passionate about leveraging data and technology to drive meaningful outcomes