LN Media & Sponsorship – Brand Manager

LN Media & Sponsorship – Brand Manager

Requirements

• 2-4 years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies
• Record of success building, selling, and/or delivering innovative marketing programs with measurable results
• Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel
• Ability to travel 30% of time or more in season, often nights and weekends

Responsibilities

• Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client’s industry and business, impeccable program delivery and client
• Establish and grow relationships with key client contacts outside of the day-to-day relationships
• Develop and grow relationships with key Live Nation teams (i.e., Digital and social media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
• Support VP, Brand Director, Creative Solutions, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships
• When required, review and edit relevant deal points and contracts for potential client programs and actively work with Sales and Legal to complete contract process
• Ensure delivery of contractual agreements including planning, execution, measurement, and reporting and proactively resolve any challenges with asset delivery
• Serve as key point of contact for all client specific financials including overall profitability, projections, and program budgets, including tracking expenses and identifying savings
• Lead key client meetings throughout the year, in-person and over phone – i.e., mid-campaign reviews, end of year recap/renewal discussions, etc., including development of presentations for meetings
• Oversee for all on-site activities for venues, festivals/venue, custom events, artist experiences and hospitality programs including coordination with venue staff, festival production leads, and/or third-party activation agencies
• Fully understand the Live Nation Digital ecosystem, and work directly with Live Nation Digital Planning team to ensure all digital media programs are fully executed and optimized
• Development and delivery of program recaps in a timely manner, with analytical business results and key insights to improve and grow the business
• Assist clients in achieving ROI goals that will ensure maximum renewal opportunity
• Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
• Additional responsibilities as requested from Manager and/or Senior Management as requested

Preferred Qualifications

• Experience with marketing programs that blend physical and digital components preferred
• Work with recognizable global brands preferred
• Experience with project management programs such as Asana, Trello, Jira is a plus