LN Concerts – Sr. Director of Social Media

LN Concerts – Sr. Director of Social Media

Requirements

• 10+ years of experience overseeing brand social media accounts and developing multi-channel content.
• Deep understanding of all Social Media platforms, culture and fan behaviour (particularly in the music and comedy space) and experience using platform business and analytics backend accounts.
• Established relationships with entertainment and/or music marketing teams within each social company.
• Strong communication skills both verbal and written with attention to detail. Confident to present in large meetings to senior stakeholders.
• Ability to multi-task and communicate effectively with different levels of the organization.
• Proven ability to adjust priorities based on new information, meet deadlines, and successfully operate in a fast-paced work environment.
• Experience setting paid social strategies and boosting posts on social platforms.
• Strong understanding of Social performance frameworks, setting benchmarks and KPIs across all platforms (existing and emerging).
• Adept at using a number of social tech platforms and social listening tools to analyze artist and fan conversation on Social platforms, helping us daily to connect our artists with their fans e.g. Sprinklr, Spredfast, Sprout, Listen First, Later, Keyhole, Julius.
• Proficient in Microsoft Suite.
• Bachelor’s Degree in Marketing, Advertising, Public Relations, or Communications a plus.

Responsibilities

• Steer the Live Nation Social strategy to drive growth and engagement across global feeds on TikTok, Instagram, Facebook, Twitter, YouTube, X and any other agreed digital outlets where music fans congregate online at scale.
• Lead the paid boosting strategy, working alongside Creative, Paid Social, and Social Analytics teams to ensure key delivery goals are met.
• Monitor and share evolving trends on all primary platforms and also research and educate on newer platforms including Twitch, Reddit, Discord, and others.
• Crisis Management leadership in Social – In partnership with Corporate Comms team, reacting to issues such as ticketing and fan and artist safety on Social in a timely and responsible manner.
• Oversee Community Management team and Customer Service operation, manage relationships internally (corporate comms, Ticketmaster) and external Social listening tools (Sprout, Listen First, Pulsar).
• Lead teams to deliver Social reporting & insights. Set KPIs and metrics, adept at forming digestible performance summaries to share with wider business stakeholders.
• Oversee distribution strategy and publishing calendars for all social platforms, and wider distribution networks across LN owned channels (website, app, syndication partnerships, PR, paid).
• In partnership with our Creative Director, ideate social-first creative and direct social internal staff and agencies to produce a high volume of groundbreaking content.
• Oversee Social content capture on shoots / festivals / award ceremonies. Some evening and weekend work will be expected (with time off in lieu).
• Manage team of 7 social media managers, encouraging and empowering them to execute and manage their own project streams and supporting their career growth.
• Work closely with Creative, Production, Post-Production & Influencer teams to optimize content distribution strategy across all platforms.
• Maintain strong relationships with each major Social platform, partnering with them to innovate and explore beta test news and relevant product offerings.

Preferred Qualifications

• Relationships with influencers, influencer management companies, and agencies a plus.