Lifecycle Marketing Manager
| Company | Forge Global |
|---|---|
| Location | San Francisco, CA, USA, New York, NY, USA |
| Salary | $135000 – $155000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree
- 5+ years planning and executing email programs for a corporate organization
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Familiarity with marketing automation platforms, CRM systems, and analytical tools
- Excellent communication and interpersonal skills
- Experience with data structures, mapping attributes across tables, and transforming values with table calculations
- Knowledgeable about email industry trends, laws, and regulations
- Must be able to sit and/or stand for long periods of time in an office or home office setting while working
Responsibilities
- Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications.
- Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction.
- Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity.
- Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings.
- Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities.
- Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others.
Preferred Qualifications
- Experience with Braze, with hands-on experience in the platform
- Experience at a financial services and/or fintech company
- Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the future