Lifecycle Marketing Manager

Lifecycle Marketing Manager

Requirements

• Focus on pipeline and revenue targets: Consistently meet or exceed quarterly and annual pipeline and revenue goals through successful upsell/cross-sell campaigns that drive high-quality leads, marketing qualified accounts, and quality pipeline.
• Copywriting and communication: Effectively communicate with ICP across channels and iterate on messaging as more data becomes available.
• Collaboration: Work closely with Marketing, Sales, Customer Success to align messaging, timing, and campaign strategy.
• Innovation: Evaluate new tools and strategies to more efficiently and effectively reach our ICP.
• Elevate Brand Presence: Contribute to a strong brand presence through effective campaigns that increase awareness, market positioning, and engagement within target audiences.
• Experience: 4-6+ years in demand generation or growth marketing with a demonstrated ability to drive engagement and revenue.
• Marketing Expertise: Strong understanding of digital marketing channels, including email and paid advertising, and content marketing.
• Technical Skills: Analytical mindset with strong quantitative and analytical skills to guide strategic decisions. Hands-on experience with marketing automation, CRM systems, and data segmentation.
• Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus.

Responsibilities

• Propose and develop a comprehensive multi-channel strategy to drive further engagement with engaged accounts and deliver marketing qualified accounts to sales.
• Evaluate white space in customer base and develop targeted upsell campaigns to drive value within customers.
• Partner with product marketing, sales, and customer success teams to ensure alignment across the buyer’s journey and develop go-to-market strategies that effectively address our target market’s needs.
• Utilize data-driven insights to continuously optimize tactics, ensuring maximum ROI and efficiency.
• Lead the planning, development, and execution of stage based campaigns across multiple distribution channels, including email and paid advertising.
• Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis.
• Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate through deployment and post-campaign analysis.
• Partner with RevOps and Sales to do a white space analysis of our CRM data and identify expansion opportunities.
• Segment the customer base, and identify whitespace and expansion opportunities.
• Leverage automation and personalization: Use tools like HubSpot, Salesforce, or Marketo to create scalable, high-impact campaigns tailored to employer profiles.
• Track, analyze, and report on campaign performance, providing insights to the marketing team and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI.
• Forecast results and track progress against KPIs and revenue goals.

Preferred Qualifications

• Experience in B2B, Healthcare, SaaS, or technology industries is a plus.