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Lifecycle Marketing Manager
| Company | SumUp |
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| Location | Boulder, CO, USA |
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| Salary | $110000 – $135000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 4 – 7 years of experience
- Experience with Salesforce Marketing Cloud
- SQL experience
- HTML experience
- A/B Testing
- Experience with localization (bilingual English/Spanish a plus)
- Python experience a plus
Responsibilities
- Monitor and optimize ongoing lifecycle marketing campaigns
- Review performance metrics and make data-driven adjustments to improve results
- Collaborate with cross-functional teams on campaign planning and execution
- Create and refine customer segments based on behavior, preferences, and needs
- Develop and test new messaging and content for different customer touchpoints
- Analyze customer feedback to identify opportunities for improving the customer experience
- Stay informed about industry trends and competitor activities
- Participate in regular team meetings to align on marketing strategies and initiatives
- Manage relationships with external vendors or agencies supporting lifecycle marketing efforts
Preferred Qualifications
