Lifecycle Marketing Manager
| Company | Perpay |
|---|---|
| Location | Philadelphia, PA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level |
Requirements
- 3+ years of experience in lifecycle marketing, retention marketing, or customer/consumer marketing
- Multiple years managing direct reports within a lifecycle, CRM, or growth marketing function
- Technical experience using lifecycle communication tools like Iterable, Braze, Customer.io, etc.
- Strong experience working with event and customer data for use in creative personalization, segmentation, and analytics
- Relevant experience working within growth frameworks and collaborating with Product and Analytics teams
- Experience with A/B testing
Responsibilities
- Manage the efforts of our Lifecycle marketing team across all channels (email, SMS, push)
- Develop communication strategies, creative assets, and tracking frameworks to guide members through the user lifecycle through email, SMS, and push notifications
- Understand our customer lifecycle deeply and identify opportunities for growth and optimization
- Oversee marketing campaigns from start to finish: You will design experiments, develop campaign strategy, and drive execution of the campaign.
- Investigate and test new channels to communicate with our existing customers
- Conduct interviews, surveys, and additional customer research – turning insights into actionable marketing strategies
- Partner with our Data Engineering & Analytics team to measure the impact of each campaign, and develop ways to scale
- Be an expert on competitive products, trends, and technologies and share insights across team
Preferred Qualifications
-
No preferred qualifications provided.