Lifecycle Marketing Manager
| Company | Caribou Financial |
|---|---|
| Location | Chicago, IL, USA, Phoenix, AZ, USA, Denver, CO, USA |
| Salary | $92000 – $115000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 4–6 years of hands-on experience managing email and SMS marketing programs.
- 2+ years of executional experience in the Braze platform.
- Strong analytical skills with a proven ability to create reporting frameworks that show clear marketing impact on business outcomes.
- Experience working with event-based systems, customer journey mapping, and collaborating with technical teams to implement lifecycle events.
- Ability to manage and prioritize multiple initiatives in a fast-paced, evolving environment with competing demands.
- Proficiency in Segment (experience with call center technologies a plus).
- Strong writing skills with an ability to balance compliance needs with a customer-friendly, brand-consistent voice.
- Understanding of databases and segment creation.
- An ability to prioritize multiple active projects, multi-task and manage time effectively to meet (sometimes quick) deadlines.
Responsibilities
- Enhance the customer journey through Braze (email and SMS), driving higher application and conversion rates at every step of the funnel.
- Design, develop and implement omni-channel segmentation and targeting strategies to tailor marketing efforts to specific customer groups and their unique needs.
- Develop KPIs and create regular reporting that clearly measures the lifecycle program’s impact on overall business goals and incremental revenue generation.
- Optimize KPIs to supercharge the effectiveness of Lifecycle campaigns, ensuring optimal ROI to weekly/monthly/quarterly/yearly targets.
- Execute an experimentation-driven approach to optimize campaigns — leveraging A/B and multivariate testing to rapidly iterate and improve messaging.
- Enhance our online reputation by building and managing processes to drive strong customer reviews and testimonials.
- Re-engage lapsed customers with thoughtful win-back strategies and foster brand advocacy among our happiest customers.
- Ensure high email and SMS deliverability through best practices in list hygiene, compliance, and technical optimization.
- Partner with Analytics to establish robust measurement frameworks for accurately tracking campaign performance and customer lifecycle metrics.
- Work closely with engineering and data teams to design and implement event-based triggers that power a seamless and personalized omnichannel lifecycle experience.
Preferred Qualifications
- Financial services, fintech, or similarly regulated industry experience strongly preferred.
- Additional B2B experience a plus.