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Lifecycle Marketing Lead
| Company | Flex |
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| Location | New York, NY, USA |
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| Salary | $115000 – $132000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level |
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Requirements
- 3-4 years of experience in CRM or lifecycle marketing preferably in a highly regulated industry like FinTech or HealthTech.
- Proven experience managing campaigns across multiple channels (email, sms, push), from creative development to execution, with a strong focus on A/B testing and continuous optimization.
- Demonstrated ability to lead projects, manage timelines and communicate results to peers and management.
- Strong analytical skills – ability to interpret key business questions and work closely with analytics teams to answer them, while also being able to report performance and insights.
- Ability to thrive in complex environments that require close collaboration with cross functional teams (e.g. product, analytics, strategy, design, etc.).
- Must be a strong executor and able to move projects forward independently.
Responsibilities
- Maintain and optimize transactional communications to create a seamless customer experience between the product and owned channels.
- Own E2E development of communications including strategy, messaging, campaign development and automation.
- Track and analyze campaign performance to identify opportunities for improving customer engagement, retention, and overall communication strategy.
- Collaborate with Product, Marketing, and Compliance to support new product launches, regulatory compliance, and enhancements to the customer experience.
- Execute real-time communications to support critical incident resolution during the rent cycle.
Preferred Qualifications
No preferred qualifications provided.
