Lifecycle Marketer
| Company | Stripe |
|---|---|
| Location | Seattle, WA, USA, Toronto, ON, Canada, San Francisco, CA, USA, Chicago, IL, USA, New York, NY, USA, Atlanta, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years working for a technology company
- 4+ years in a consumer lifecycle marketing role
- Proficient in marketing automation tools (esp. Braze)
- Experience with A/B testing and experimentation
- Understanding of user research methodologies to help inform research needs and shape marketing initiatives
Responsibilities
- Build, write content for, and optimize the marketing lifecycle for Link consumers, eventually scaling globally to improve engagement and retention.
- Oversee the optimizations of our consumer engagement platform to personalize communication and interaction with users.
- Analyze consumer behavior and leverage those insights to develop lifecycle campaigns that increase product usage and reduce churn
- Collaborate closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research teams to ensure alignment of marketing initiatives with strategic business goals.
- Define metrics to measure, analyze, and report on the success and impact of lifecycle marketing efforts.
- Implement A/B testing and experimentation strategy to continuously improve campaign performance.
- Expand lifecycle channels beyond email and into channels such as push notifications, SMS, in-app messaging, and other direct engagement formats to reach a broader audience.
- Oversee the technical execution of campaign deployments while acting as a thought leader in the adoption of new marketing technologies, platforms, and channels.
Preferred Qualifications
-
No preferred qualifications provided.