Lead – SMC Customer Insights – Level 5
| Company | Snap |
|---|---|
| Location | Palo Alto, CA, USA, San Francisco, CA, USA, Los Angeles, CA, USA, New York, NY, USA |
| Salary | $162000 – $284000 |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior, Expert or higher |
Requirements
- At least 8+ years of experience conducting B2B research in technology space, with focus on go-to-market and sales teams
- Proficiency in SQL and/or Python/R for analysis and data visualization
- Bachelors degree in Computer Science, Human Computer Interaction, Information Science, Psychology, Social Science, or any related field or equivalent years of experience
- Experience with data analytics, and quantitative & qualitative research methodologies in the B2B technology space
- Familiarity with audience and industry insights platforms like GWI, Mintel, etc.
- Hands-on experience with tools like Qualtrics
- Ability to present and brainstorm research findings with both technical and non-technical/business audiences
- Ability to connect the dots between disparate sources and think strategically about how recommendations will impact the go-to-market strategy
Responsibilities
- Develop Vertical Insight Narratives – Build compelling, insight-driven narratives that help the SMC Growth, Sales, and Business Development (BD) teams craft stronger, more relevant sales pitches tailored to each advertiser’s category (e.g., education, e-commerce, retail) and target audience on Snapchat.
- Support BD Outreach with Credibility-Boosting Insights – Partner with BD teams to inform cold outreach with data-backed, vertically-specific insights that increase the credibility of our sales pitch.
- Translate Advertiser Objectives Product Recommendations – Work closely with cross-functional teams to identify the right product feature mix for each advertiser type based on their objectives (e.g., awareness, leads, purchases), audience segments, and industry vertical.
- Synthesize 1P and 3P Data into Actionable Outputs – Combine internal data (e.g., campaign performance, Snapchatter behavior), external data sources (e.g., GWI), and strategic intuition to craft tailored insights that are timely, actionable, and easy to activate.
- Operationalize Scalable Insight Production – Build repeatable frameworks to generate insights that can be scaled across key regions and verticals. Create templates and tooling where possible to accelerate turnaround for Sales, Marketing, BD teams, and Events.
- Engage with Cross-Functional Stakeholders – Serve as the point person for Marketing, Sales, and BD teams on insight needs. Translate business questions into research briefs, prioritize efforts based on impact, and ensure timely, high-quality deliverables.
- Elevate Go-To-Market Materials with Tailored Deliverables – Support the creation of one-pagers, pitch decks, and vertical strategy narratives by embedding insight rigor and tailoring content to advertiser-specific contexts.
Preferred Qualifications
- Masters degree in Computer Science, Human Computer Interaction, Information Science, Psychology, Social Science
- Experience with quantitative research (metrics, survey design, response effects, sampling, crosstabs, and statistical concepts, etc.)
- Experience in evaluating, negotiating, and working with external research vendors
- You are able to demonstrate critical thinking beyond business requests
- You enjoy collaborative work in a dynamic, data-driven and creative environment