Lead Product Marketing Manager

Lead Product Marketing Manager

Requirements

• 8+ years of experience in Product Marketing, with at least 2+ years in a senior IC capacity at a B2B SaaS company
• Proven success working in late-stage or growth-stage SaaS environments and comfortable with scaling processes, evolving GTM strategies, and cross-functional complexity
• Deep understanding of enterprise and mid-market SaaS buyers, including personas across IT, Operations, Finance, and HR
• Demonstrated ability to craft and execute GTM strategies for new product launches, feature rollouts, and pricing/packaging changes
• Strong experience in positioning, messaging, and storytelling—able to distill complex product capabilities into clear, differentiated value propositions
• Led or closely partnered on competitive intelligence, market research, and win/loss analysis to inform product and sales strategies
• Experience enabling global sales teams with playbooks, collateral, pitch decks, objection handling, and ROI tools
• Comfortable leading cross-functional pods with Product, Sales, RevOps, and Customer Success—a true strategic partner and operator
• Hands-on experience with marketing stack tools such as Salesforce, HubSpot/Marketo, Gong, and Pendo/Heap a plus
• Excellent written and verbal communication skills; able to influence senior stakeholders and drive alignment.

Responsibilities

• Own the go-to-market strategy and execution for an assigned product or feature
• Contribute to key company initiatives, including two major product lines
• Partner with Product Management to define launch plans, readiness checklists, and success metrics
• Lead the development of product messaging, positioning, and integrated campaign narratives
• Build and execute launch and marketing plans, aligning channels, timing, and budget to support revenue targets
• Craft audience-specific messaging and create assets such as presentations, customer stories, blogs, and videos
• Collaborate with customer, partner, and demand marketing teams to integrate messaging into acquisition, adoption, and retention programs
• Tailor messaging and content to different buyer personas and decision-makers
• Conduct and support competitive research to drive differentiated positioning
• Partner with Product and Brand teams to ensure messaging reflects Deputy’s broader narrative
• Serve as the primary link between Product Marketing and Product for your product area
• Align with Product Operations, Sales, Customer Success, and Product on timelines, enablement, and launch feedback
• Use customer, market, and product insights to influence roadmap priorities
• Create and maintain sales enablement materials, including battlecards, pitch decks, and FAQs
• Support Sales enablement and onboarding for new product features and value propositions
• Gather feedback from the field to continually refine messaging and tools
• Monitor product adoption and usage metrics post-launch
• Leverage performance data and field insights to improve GTM execution
• Continuously optimize messaging and campaigns based on results and testing.

Preferred Qualifications

• Hands-on experience with marketing stack tools such as Salesforce, HubSpot/Marketo, Gong, and Pendo/Heap a plus