Lead – Product and Content Marketing

BA/BS degree and 6-9 years of solid marketing experience in a professional environment
1+ years of people management experience
Verbal communication: You can communicate effectively with cross-functional team members and stakeholders, and ask strategic questions to determine what’s needed.
Written communication: You are an exceptional writer and know how to make every word count. You can switch easily from writing messaging about a new product feature, to crafting an impactful marketing email, to developing a lighthearted blog post
Interpersonal skills: You’re a team player, have excellent interpersonal skills, and the ability to work effectively with people at all levels
You get things done: You’re a self starter, detail-oriented, organized, resourceful, can manage projects from start to finish and juggle multiple deadlines
You have knowledge of, or an interest in, education/edtech and can learn about the industry quickly
Experience with Google Docs, Sheets, and Slides

Develop go-to-market (GTM) strategy for new releases and updates
Project-manage GTM process for many product launches
Write and develop marketing content, including but not limited to: messaging and positioning documents, emails, web copy, print collateral, blog posts, case studies, and more
Develop and drive campaigns to increase awareness and use of the product’s features by existing customers
Collaborate with the Marketing team to devise creative ways to reach potential customers and to deepen our engagement with existing users
Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish
Work to ensure seamless communication flows between Product and Marketing, and between Marketing and customer-facing teams
Assist with product/messaging training for Sales/customer-facing teams
Manage 1-2 content marketing associates