Lead Marketing Analyst

Must be able to read and write SQL queries, and tie data across multiple data sources to analyze performance
Must have experience with Salesforce (or an equivalent system), sales metrics and campaign reporting in a B2B SAAS environment
Analytical with a desire to understand the ‘why’, and not just the ‘how’
Ability to manage multiple projects
Strong cross-functional communication, analytical thinking, understands customer motivations, project management, and demonstrates a proactive approach towards these initiatives
Quick thinker, pulls data on-demand to inform key decision makers
Willing and able to adhere to strict deadlines and timely turnaround times
A “numbers” person – understands the impact of key performance indicators, over certain periods of time, against Klaviyo’s bottom line

Keeps the team informed on a consistent basis of progress towards larger organizational goals, via clear and concise dashboards and slide deck updates
Keeps a pulse on metrics, flagging potential performance improvements to the team early and often
Streamlines Klaviyo’s data reporting to reduce inconsistencies and increase accelerate speed to insight
Puts systems in place to alert the team of significant drops or inconsistencies in performance
Answers team questions and assists in ad-hoc data pulls for specific campaigns and programs
Collaborates cross-functionally with integrated marketing, revenue operations and sales to optimize the lead to conversion funnel
Produces detailed reporting dashboards that will be used to track our performance and impact on overall goals
Tableau power-user, responsible for building dashboards, and analyzes daily, monthly, weekly, quarterly and annual metrics
Identify trends and statistically significant patterns in the data, and pinpoint where, when and through what channels these trends occur

Additional knowledge of Heap (product analytics) and Google Analytics is preferred