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Lead Manager Communications & PR
Company | AT&T |
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Location | Dallas, TX, USA |
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Salary | $105600 – $158400 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior |
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Requirements
- 5-8 years of experience in a communications-related field preferred.
- Proven working experience in public relations required.
- Must have strong writing skills—with examples to show.
- Must have the ability to collaborate with peers/colleagues/subject matter experts on a variety of topics and products.
- Must be a self-starter and want to be a constant “learner.”
- Must have experience making data-driven decisions when evaluating communications effectiveness.
- Must have experience trying different tactics to reach different types of news and media outlets.
- Experience managing a communications plan, from ideation to execution, is needed in this role.
Responsibilities
- Manage and lead communications strategies for AT&T’s Mass Market (Consumer) organization.
- Develop and execute proactive and creative communication plans that grab the attention of target media outlets and result in positive coverage.
- Develop and implement publicity strategies for the company’s products and services.
- Create and maintain strong relationships with consumer, industry and mainstream media outlets.
- Write and oversee publication of press releases, blogs, media outreach, media lists, and talking points.
- Maintain an understanding of industry trends and conduct timely research on news coverage, issues, and industry reports affecting the company to inform team decision-making.
- Foster close relationships with partner organizations, both internally and externally, to communicate the company’s vision effectively and creatively to internal and external stakeholders.
- Work closely with marketing and PR teams to manage brand and corporate identity, ensuring a consistent and captivating brand story.
Preferred Qualifications
- Bachelor’s degree (BS/BA) desired.