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Lead Manager Communications & PR

Lead Manager Communications & PR

CompanyAT&T
LocationDallas, TX, USA
Salary$105600 – $158400
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior

Requirements

  • 5-8 years of experience in a communications-related field preferred.
  • Proven working experience in public relations required.
  • Must have strong writing skills—with examples to show.
  • Must have the ability to collaborate with peers/colleagues/subject matter experts on a variety of topics and products.
  • Must be a self-starter and want to be a constant “learner.”
  • Must have experience making data-driven decisions when evaluating communications effectiveness.
  • Must have experience trying different tactics to reach different types of news and media outlets.
  • Experience managing a communications plan, from ideation to execution, is needed in this role.

Responsibilities

  • Manage and lead communications strategies for AT&T’s Mass Market (Consumer) organization.
  • Develop and execute proactive and creative communication plans that grab the attention of target media outlets and result in positive coverage.
  • Develop and implement publicity strategies for the company’s products and services.
  • Create and maintain strong relationships with consumer, industry and mainstream media outlets.
  • Write and oversee publication of press releases, blogs, media outreach, media lists, and talking points.
  • Maintain an understanding of industry trends and conduct timely research on news coverage, issues, and industry reports affecting the company to inform team decision-making.
  • Foster close relationships with partner organizations, both internally and externally, to communicate the company’s vision effectively and creatively to internal and external stakeholders.
  • Work closely with marketing and PR teams to manage brand and corporate identity, ensuring a consistent and captivating brand story.

Preferred Qualifications

  • Bachelor’s degree (BS/BA) desired.