Lead Lifecycle Marketing Analyst

8+ years working with high performing Lifecycle Marketing teams; or 6+ years of experience with a Masters degree
Outstanding problem-solving abilities and comfort navigating and working effectively in uncertain environments
Excellent oral and written communication skills
Intellectual curiosity, flexibility, and high attention to detail
Proven track record of influencing strategic decisions that have resulted in business impact
Advanced SQL skills, window functions, sub-queries, etc

Tackle key analytics challenges to uncover insights, including measuring the incremental impact of Lifecycle Marketing channels
Partner with Lifecycle Marketers and leadership to shape business strategy, leveraging data-driven insights to inform decision-making
Proactively enhance the LCM analytics framework, identifying opportunities for improvement and developing a strategic roadmap aligned with organizational goals
Break down complex problems into structured, scalable solutions that drive measurable business impact
Conduct in-depth data analyses to answer critical questions, presenting actionable insights that influence strategy and execution
Develop and maintain dashboards that empower the marketing team with real-time data, enabling them to optimize performance and drive results