Lead Generation Specialist

3–5+ years in B2B demand generation, lead generation or outbound marketing role (preferably B2B SaaS or enterprise tech), with proven experience driving quality and quantitatively-confirmed funnel growth for companies in B2B SaaS, AI, or related technology startups.
Proven track record of building multi-channel lead gen programs from scratch with measurable funnel conversion results (SQLs, pipeline growth).
Proven experience with both content-led awareness campaigns and pipeline-driving tactics.
Mastery of HubSpot, Google Analytics, Google Ads, LinkedIn Ads, Meta Ads, and other core marketing tools.
Strong skills in email marketing, multi-channel attribution, UTM building for campaign tracking.
A strong grasp of outbound messaging strategy, ideal customer profiles, and market segmentation.
Excels in clear, concise and highly polished verbal, written and visual communication for marketing performance reporting, executive presentations, emails, webinars, landing pages, etc.
Curiosity and passion for emerging tech — especially AI, data infrastructure, or privacy technology.
Highly analytical, adaptable, and a proactive mindset.
Comfortable with ambiguity, loves rolling up sleeves, thrives on testing and learning.
Experience in startups or early-stage environments.

Develop, execute, and optimize outbound demand & lead generation campaigns to attract and engage target audiences.
Run multi-channel campaigns (email, social media, webinars) using data, automation, and AI-driven insights to 10X pipeline growth.
Use tools like HubSpot, 6sense, and ZoomInfo to build and manage prospect lists.
Manage marketing automation workflows in HubSpot.
Collaborate closely with Sales Development Reps (SDRs), Account Executives (AEs), and Marketing to align on initiatives, refine ICP targeting and personalize messaging.
Run ABM (Account-Based Marketing) efforts with sales to target key accounts.
Leverage content marketing to engage target personas.
Track and analyze campaign performance; experiment with new tactics to increase conversion rates.
Optimize messages and CTAs and conduct A/B testing to constantly improve conversion rates.
Monitor campaign metrics: traffic, engagement, MQLs, SALS, SQLs.
Use tools like HubSpot to track lead flow, MQL to SAL to SQL handoff, and campaign attribution.
Stay sharp on AI, automation, and digital marketing trends to keep us ahead of the curve.

Experience working with technical audiences (e.g., data scientists, AI architects, CTOs).
Exposure to the AI, ML, or privacy-tech space.
Prior work in a hybrid GTM team with close Sales-Marketing alignment.