Lead Field Marketing Manager
| Company | DeepL |
|---|---|
| Location | Austin, TX, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- At least 7-8 years of experience executing large-scale field marketing campaigns, preferably within B2B SaaS organizations.
- Excellent project management skills and the ability to stay organized in high-pressure situations.
- Possesses a strong work ethic, collaborative mind set, and proven ability to thrive in a fast-paced, dynamic workplace.
- Possesses a practical and proactive attitude with a humble approach, demonstrating proficiency in accomplishing tasks efficiently.
- Exceptional analytical skills and the ability to collaborate across functions to develop strategy and influence decision making.
- Strong understanding of B2B event planning and management.
- Proven experience creating and executing effective marketing campaigns to drive attendance and engagement at online and offline events.
- Proven experience managing event budgets.
Responsibilities
- Build and drive strategy for the US and Canada, in partnership with your GTM partners (Campaigns, Performance marketing, Partner marketing, Lifecycle, Communications and product)
- Drive top of funnel lead generation through partnership with your performance marketing peers and field events
- Creating targeted events to support deal acceleration
- Ensure positive ROI from all field marketing activities, using data to measure success and make strategic adjustments
- Adapt global marketing strategies to the specific needs and nuances of the Americas market
- Work cross functionally with comms, customer marketing to create local reference customers
- Collaborate with sales and marketing teams to align field marketing activities with broader business objectives and pipeline needs.
Preferred Qualifications
- Experience in a SaaS scale-up with 500+ employees is preferred.