Lead – Consumer Insights

3+ years of experience in a market research agency, ad tech/mar tech company, or internal brand team’s consumer insight/market research department
Extensive experience in both quantitative and qualitative market research
Excellent written and verbal communication skills, with the ability to present findings clearly and concisely
Ability to integrate, simplify, and develop insights from multiple data sources including 0P, 1P, 2P, and 3P
Strong verbal and written communication skills
Expert Microsoft Suite skills with a focus on PowerBI, Excel, & PowerPoint
Bachelor’s degree in Business, Marketing, Statistics, Data Science, or a related field. A Master’s degree is a plus.

Collect, organize, and analyze both qualitative and quantitative data from a variety of internal and external sources (e.g., surveys, market research, campaign data, sales data, consumer demographics, and behavior)
Identify key trends, patterns, and consumer behaviors that influence business performance and competitive positioning
Translate data findings into clear, actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns
Create and present insights presentations to clients and internal stakeholders with collaboration from other teams to form a comprehensive strategy
Work closely with internal teams such as Sales, CSM, Agency Development, Client Development, PMM, etc. to provide consumer insights for both pre-and post-sale efforts
Conduct market research and competitive analysis to inform strategic decisions and stay ahead of industry trends
Use storytelling techniques to communicate complex data insights in an engaging and easily digestible format for both technical and non-technical audiences.