Lead Analyst-Digital Engagement
| Company | Lowe’s |
|---|---|
| Location | Huntersville, NC, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree in business administration, marketing, finance, or related field (or equivalent work experience in lieu of degree)
- 6+ years of relevant experience in the retail industry
- Experience analyzing data, drawing insights, and translating into business recommendations
- Experience in online retail or omni-Channel merchandising/marketing
- Experience in merchandising, marketing, finance, or related field
- Experience in customer insights, customer relationship management, or customer experience
- Experience working on or with cross-functional teams
- Experience in one or more data and analytics tools, such as Adobe Analytics, SQL, Power BI, and MicroStrategy
Responsibilities
- Analyze and leverage performance data, customer behaviors, and competitive benchmarking to identify areas necessary to improve the do-it-yourself consumer site experience for events and strategic enterprise priorities.
- Create and seamlessly deploy effective digital merchandising tactics that maximize site real estate in partnership with cross-functional teams.
- Share digital project priorities and details with global teams in Merchandising, Brand Marketing, Pricing & Promotions, Digital Production, and Online to support a successful event, campaign, or promotion within Lowes.com.
- Oversee the development of campaign and promotional dashboards and build moderate to complex reports using data analysis platforms and customer experience management tools to interpret and communicate performance.
- Lead process improvement efforts within the campaign and promotional planning and execution processes to increase team efficiency and reduce bottlenecks, costs, and errors.
- Review and analyze metrics from digital campaigns to evaluate and optimize the end-to-end online customer experience across multiple channels and customer touch points.
- Present to key stakeholders on project/campaign strategies and insights to guide future strategies, tactics, or activities.
- Influence partner teams on improvements and/or traffic to site to drive increased engagement and conversion for digital campaigns.
- Coordinate data pulls and share outs of key event plans for digital support across cross-functional partners.
- Build and maintain both internal team resources and external partner resources pages with planning info, category briefs, testing briefs, and team calendars.
- Owns the digital go-to-market planning for PR initiatives.
- Champion the partnership across marketing teams as we work together on key events.
- Serve as a coach and development lead for less experienced team members.
Preferred Qualifications
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No preferred qualifications provided.