Kinesso – Manager – DCO & Product Feed Strategy

Kinesso – Manager – DCO & Product Feed Strategy

Requirements

• Strong foundational knowledge of digital ad creatives and how they come to life through dynamic shells and feeds across various formats and platforms
• 3-5 years of experience, including at least 2 working at an Agency, Ad Server, or in a Performance Activation Role
• 3+ years experience in digital campaign management across programmatic and social platforms, with a focus on performance/commerce objectives
• High technical proficiency working with third party ad servers, DSPs, and Feed Management Platforms such as GMP, Innovid, DV360/CM360, Quantcast, OpenX, Amazon Ads, The Trade Desk and Feedonomics
• Strong understanding of IAB Standards and Digital Ad Formats & specifications
• Working knowledge of Project Management tools, such as Asana and Smartsheet, with demonstrated time management skills and ability to set deadlines and expectations
• Exceptional written and verbal communication skills
• Proficiency in MS Office Tools (Excel, PPT, Outlook, MS Teams)
• Familiarity working with digital creative assets and digital filetypes (.PSD, .EPS, .CSV, .XML, etc.)

Responsibilities

• Demonstrate strong knowledge of the digital landscape and advertising platform best practices, cross-channel digital media execution, content & feed management expertise, and understanding of digital measurement
• Develop and communicate digital performance strategies, leveraging feed-based creative or inputs
• Oversee planning and execution of feed-based advertising and perform quality assurance across all campaigns
• Work with Media Planning, Digital Activation, Ad Operations, and Production team leads to ensure campaign setups align with approved strategy/tactics and ensure all formats (display, social, video, etc.) abide by publisher and best practice standards
• Develop campaign level Content Maps, Decision Trees, and Dynamic Creative Feeds utilizing both internal and industry tools
• For DTC eCommerce clients, ensure brands can effectively showcase their catalogue and fuel their product performance by developing feed management strategies based on client scope intake
• Maximize feed quality to encourage increased conversion and revenue, inclusive of developing strategies to optimize every element of a product feed such as titles and descriptions, categories and product types, product identifiers and attributes, links + images, and custom labels used to ingest key sales data such as margin, stock, bestsellers, sales, etc.
• Collaborate across teams to manage campaign deliverables and asset requirements, while adhering to campaign timelines and budgets
• Strong budget management skills, including the ability to allocate and track advertising spend across various campaigns and platforms
• Extract and analyze campaign reports to generate and communicate insights for optimization recommendations during and post campaign.

Preferred Qualifications

• Understanding of audience analytics capabilities and best practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment