Junior Analyst – Search Engine Marketing
| Company | Horizon media |
|---|---|
| Location | New York, NY, USA |
| Salary | $40000 – $50000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- Have general knowledge or interest in PPC and/or SEO
- An analytical thinker with interest and capabilities to work with large data sets and numbers
- Have strong ability to digest information and follow managerial guidance
- An independent worker with strong time management and organization skills
- A strong team player, willing to roll up your sleeves and collaborate on day-to-day & ad hoc tasks
- Nimble and flexible with the ability to succeed in a fast-paced environment
- Able to deal with multifaceted projects and manage details with a commitment to follow-through and minimizing mistakes
Responsibilities
- Campaign launches
- Keyword research and development
- Ad copy creation and landing page mapping
- Campaign builds
- Understand media math and metric relationship to develop daily performance analysis and optimization recommendation to internal teams
- Assist in generating weekly, bi-weekly, monthly, and quarterly performance insights for clients
- Bid and budget optimization
- Negative keyword build and implementation
- Ad and landing page refresh
- Billing updates and Insertion Order (IO) adjustments
- Use of standard PPC platforms and tools like Google Ads, Microsoft Ads, Search Ads 360, Kenshoo, SEM Rush, and others
- Providing consistent and effective support to Supervisor such as generating meeting notes, creating internal/external meetings, and others
Preferred Qualifications
- Basic level of MS Excel and PowerPoint knowledge
- Interest in, and general knowledge of, PPC or SEO
- A marketing degree is a “nice to have,” but not required
- General interest in the media/advertising industry is preferred
- Google / Microsoft Ads or other SEM related certification is not required but preferred