Interim – Global Upstream Product Innovation Consultant
| Company | Elf Beauty |
|---|---|
| Location | Oakland, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- BA or BS required
- 6-8 years of relevant experience in product marketing, innovation, or brand management creating compelling consumer innovation and managing a product portfolio
- Beauty industry background a must
- In-office 3 days per week, 2 days at home
- Must be team-oriented, responsive, comfortable collaborating and driving integration
- Strong sense of personal leadership and ownership
- Consumer-focused mindset
- Strong business acumen, including analytical skills and comfort with data
- Able to work in fast-paced environment, with cross functional partners in multiple geographies (including China), while also demonstrating calm under pressure
- Bias towards bold action, and can execute with speed and quality
- Excellent written and verbal communication skills; able to convey thoughts clearly in PowerPoint
- Ability to act resourcefully and seek out ways to better the brand
- Ability to organize, prioritize, and deliver multiple outputs concurrently under time constraints
- Keen ability to develop, execute, and measure integrated marketing plans
- Genuine passion for beauty, following trends and beauty vloggers; among the first to know about new beauty launches.
Responsibilities
- Manage innovation product marketing for existing cosmetics categories to help build segments and support strategic direction.
- Lead “upstream” innovation and strategic extension brand guidance including: market landscape assessments, white space opportunities, product innovation and competitive reviews.
- Utilize market data, consumer insights, and social listening to identify and prioritize new market opportunities.
- Develop comprehensive product innovation strategies that align with market trends and consumer needs.
- Partner and collaborate with Consumer Insights group to inform and provide critical brand portfolio direction.
- Understand competitive landscape, integrate business needs into the product and ensure desired claims are in marketing plan.
- Work closely with cross-functional teams –including Creative, Brand (Go To Market), Compliance, Visual Merchandising, and R&D—to ensure successful product launch from conception to commercialization.
- Partner with Product Development team on ingredients, product formats, clinical and consumer testing parameters for product claims.
- Collaborate on compelling storytelling and marketing narratives for product launches that resonate with consumers.
- Responsible for executing new product innovation briefs to include business strategy, product concept, positioning, target claims, key ingredients, SRP, packaging detail and formula detail.
- Develop pricing strategies based on market positioning and competitive analysis.
- Conduct thorough market analysis to determine success factors for both new and existing product offerings.
- Partner with China R&D on new development opportunities and execution.
- Monitor future product trends in adjacent markets to influence first to market potential.
- Monitor the Global marketplace for category news, trends, insights, competitive activity and inspiration.
- Prepare and present product opportunities at Stage Gate meetings required.
Preferred Qualifications
-
No preferred qualifications provided.