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Integrated Marketing Specialist
| Company | Zoro |
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| Location | Chicago, IL, USA |
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| Salary | $63800 – $85000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Junior |
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Requirements
- Bachelor’s Degree
- 1-2 years experience in Marketing
- Experience writing creative briefs and providing thoughtful creative direction
- Hands-on experience with Builder.io or similar platform
- Ability to effectively communicate across various levels within the organization
- Project management and time management skills are essential
- Ability to work successfully with cross-functional teams & brands, handling multiple projects and meeting deadlines
Responsibilities
- Assist with the development of the overall integrated marketing calendar
- Organize intake meetings with key stakeholders to develop various programming (seasonal, supplier, category, pricing, etc.) for the integrated marketing calendar
- Conduct and run routine follow-up meetings with stakeholders to ensure timing alignment and communicate any changes to the integrated marketing calendar
- Optimize the integrated marketing campaign process for communication, quality control, documentation, execution, problem-solving
- Assist with offer and campaign test designs and proformas for continuous optimization
- Complete all necessary documentation accurately and on time to facilitate creative kicks-off for each campaign
- Complete and submit consolidated briefs to the creative services team for promotional campaigns
- Manage correct execution of programming with channel owners to make sure the right message is reaching the right customer at the right time
- Perform creative reviews to ensure information is correct and meets the outlined business objectives
- Assist with campaign operations for offer strategy from end-to-end; promotional planning to program execution and measurement
- Provide final verification approvals on all promotional codes and assets for promotional campaigns
- Work with analytics to create campaign performance analysis and develop recommendations for future campaigns using insights from analysis
- Partner with Analytics team to define campaign test objectives and KPIs
- Perform routine competitive assessments, analyzing industry trends and identifying/recommending content or strategy recommendations
Preferred Qualifications
No preferred qualifications provided.
