Integrated Marketing Manager – T-Fiber Home Internet Direct Marketing

Integrated Marketing Manager – T-Fiber Home Internet Direct Marketing

Requirements

• Bachelor’s Degree in marketing, communications, business, or related field of study; Master’s/Advanced Degree preferred
• 4 years of Marketing experience in successfully building and executing broad direct marketing plans with recognized B2C brands
• Experience in data driven marketing techniques and traditional database marketing is critical
• Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
• Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment
• Exceptional project management skills, with an ability to manage multiple campaigns simultaneously and translate complex requirements into actionable plans
• Excellent collaboration and communication abilities with experience working across creative, technical, and business teams
• At least 18 years of age
• Legally authorized to work in the United States

Responsibilities

• Develop direct marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation
• Work closely with campaign managers, creative team, audience team and other internal / external partners to ensure campaigns are launched on time, on budget, and error-free
• Leverage data, analytics and a test-and-learn approach to identify opportunities and insights and translate needs into executable marketing plans that improve performance and deliver on objectives
• Owns and authors marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget
• Partners with brand strategy and internal creative teams along with agencies on creation of extraordinary marketing communications that engage potential customers and achieve business goals
• Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance
• Continually monitor ongoing results versus forecast, new research, and competitive intelligence to refine and improve performance. Work with operations, brand, analytics and other partners to streamline and automate processes and ensure execution with excellence
• Work with other team members and departments to identify and support team goals, cross-selling, and partnership opportunities to meet broader corporate objectives. Support other broadband marketing initiatives as requested
• Prepare performance and test reports to advise leadership and partners of ongoing results, challenges and opportunities

Preferred Qualifications

No preferred qualifications provided.