Integrated Marketing Manager

Integrated Marketing Manager

Requirements

• BA/BS Degree (4-year) In Marketing/Business Communications or a related field
• 4-6 years Of related work experience
• Experience with media buying, executing digital media plans and omni-channel digital marketing
• Experience working with email, mobile and digital marketing programs
• Experience sourcing and managing content development and publishing

Responsibilities

• Responsible for development and execution of integrated marketing and promotional plans for shows within assigned region. Collaborate with central marketing leadership and local team to plan the marketing spend and roll out long-term marketing initiatives. Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated to correct partners. Oversee advertising settlements for each show.
• Build digital advertising plans and monitor daily to optimize campaigns for best performance to drive ticket sales. Develop ad copy. Implement ad schedules to appeal to a specific demographic and target customer.
• Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Compile relevant demographic data to marketing teams and talent buyers in order to drive the most profitable ticket sales and successful marketing campaigns.
• Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.
• Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies.
• Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways.
• May be responsible for other duties day of show including but not limited to overseeing house photographers, direct management of venue websites, live updates on social media day of show, escort media, coordinate meet and greets and guest list.
• Create email marketing campaigns and edit content to ensure a high open rates, CTR and conversions. Manage Content Management System (CMS) which supports the publishing of web content as needed.
• Oversee creation of graphics for ecards, banners, posters, social media post, radio station needs and emails. Oversee creation of graphics for ecards, banners, posters, social media posts, radio station needs and emails.
• Conduct marketing research and compile businesses for promotions based on fan interest/demographics including influencers.
• Build and maintain relationships with local businesses for promotional opportunities. Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions.

Preferred Qualifications

• Exceptional written, verbal and listing communication skills with a can-do attitude
• Strong organizational skills with the ability to work in a fast-paced environment.
• Knowledge of social media and online marketing initiatives and strategies
• Creative, detail-oriented person who can juggle multiple tasks
• Knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
• Functional knowledge and/or personal experience with WordPress
• Knowledge of programmatic media and real time bidding
• Knowledge of data analysis and budgeting
• Must be detail orientated with a high standard for quality and able to multitask and manage multiple campaigns and projects at once.
• Excellent interpersonal skills with the ability to build and cultivate relationships
• Demonstrates creativity and documented immersion in Social Media
• Proficient in content marketing theory and application
• Exhibits the ability to switch from the creative side of marketing to analytical side, ability to prove ideas are analytically sound
• Team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management)
• Knowledge of music industry
• Analytical in nature using data to drive decisions