Integrated Campaigns Manager

Integrated Campaigns Manager

Requirements

• 3+ years of campaign experience with a B2B or developer tools startup
• 5+ years of B2B demand gen experience selling technical products to enterprise audiences
• An understanding of digital strategies across Paid Social and Search
• Experience working with growth teams running A/B tests
• Familiarity with Salesforce and Hubspot (or other similar CRM and marketing automation tools)
• Excellent communication and presentation skills
• Strong project management skills, with an ability to juggle multiple work streams keeping the extended team in sync and on schedule
• Strong ownership mindset to drive change, herd partners, and get the project over the line
• Ideally will have experience in ABM and have utilized ABM tools in the past such as (6sense, Demandbase etc)

Responsibilities

• Develop and execute campaigns to win target accounts, including segmentation, campaign setup, execution, and reporting
• Work with PMM, Content, Brand, and RevOps to ensure campaigns are resourced correctly and achieve their goals
• Project manage the development of campaigns from start to finish, ensuring that timelines are met, each team member understands their roles and responsibilities and there is a clear project plan in place
• Work closely with the sales and BDR teams to align efforts, provide enablement, and ensure smooth handoff of qualified leads
• Utilize marketing automation, CRM, ABM, and other tools to implement and track campaigns, measure performance, and optimize efforts for continuous improvement
• Monitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metrics

Preferred Qualifications

• Selling to the Engineering org is a strong plus but not required
• A deeper understanding with direct experience across 1:1 1:few and 1:many ABM tactics is also a strong plus