Integrated Brand Marketing Manager
| Company | CSL |
|---|---|
| Location | Remote in USA, Boca Raton, FL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in business, marketing or equivalent combination of education
- MBA preferred
- 5 plus years of experience in B2C marketing, content marketing, brand advertising, retail marketing, or a related role
- Experience in integrated marketing planning and campaign management
- Develop strategic marketing briefs and translate them into applicable plans
Responsibilities
- Translate brand strategy into applicable marketing plans, collaborate with company partners to ensure understanding on campaign goals and deliverables
- Manage brand marketing projects, i.e. Referral program, loyalty programs, national promotions
- Lead the commercialization process– from idea development, financial evaluation, logistics planning, calendar planning, leadership understanding, center-level execution, and analysis
- Collaborate with the Director of Brand, Advertising and Media to implement CSL Plasma’s omnichannel Media plan, including oversight of paid media budgets and optimization of cross-platform Media programs
- Ensure media plans include crystal clear Indicators and measurement frameworks
- Identify learning agendas to validate investments and inform optimizations, collaborate with MMM partner to combine insights into action plans that improve the return on marketing and media investments
- Support VOC/C-Sat, to combine aggregated insights and inform action plans
- Manage external vendors / agencies and leads daily operational projects
Preferred Qualifications
-
No preferred qualifications provided.