Institutional Product Marketing
| Company | LayerZero Labs |
|---|---|
| Location | New York, NY, USA, Vancouver, BC, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Junior, Mid Level |
Requirements
- 2+ years experience in institutional financial services, fintech, or crypto product marketing (or a mix of analyst/research/content marketing roles with institutional focus)
- Background in capital markets, securities, custody, or corporate banking is a plus
- Demonstrable experience building narratives in written, visual, and verbal formats
- Familiarity with DeFi, onchain infrastructure, or the broader institutional crypto market
- Ability to produce compelling short-form and long-form content across diverse channels
Responsibilities
- Serve as the voice of the institutional customer and help define how LayerZero’s products are positioned and communicated
- Write compelling and accurate marketing collateral, including executive briefs, deep-dive reports, pitch decks, social posts, and more
- Work closely inside the full narrative team, along with BD, UX/design, and product to ensure alignment in messaging and product launches
- Build and execute the GTM approach for new releases and significant product enhancements relevant to banks, fintechs, and brokerage firms
- Stay on top of industry trends, institutional needs, and competitor activity to continuously refine and improve LayerZero’s positioning
- Track and analyze metrics to evaluate effectiveness, share insights, and iterate on marketing efforts
Preferred Qualifications
-
No preferred qualifications provided.