Institutional Client Marketing Associate

Institutional Client Marketing Associate

Requirements

• 3-5 years of experience in marketing, communications, or a related field within asset management or financial services.
• Proven experience managing or supporting cross-functional marketing projects from planning through execution, with a strong attention to timelines and detail.
• Build and manage email campaigns in Marketo and coordinate distribution across relevant platforms to ensure timely and effective campaign delivery to target audiences.
• Experience managing and optimizing content across professional social media platforms (e.g., LinkedIn), with a strong understanding of tone, timing, and audience engagement strategies.
• Comfortable analyzing marketing data and campaign performance metrics to generate actionable insights and inform future strategy.
• Strong understanding of the institutional sales process and technical investments
• Successful experience working in a fast-paced, results-driven environment, with a proven ability to think analytically and creatively.
• Superior interpersonal skills – including the ability to work effectively in various team settings and influence senior partners is critical.
• Results-driven, high-performing individual with excellent planning skills and attention to detail
• Strong attention to detail and delivers a work product that requires minimal revision.
• Able to facilitate discussions and reach decisions.

Responsibilities

• Help implement marketing plans to achieve business, channel and corporate objectives, while effectively managing brand and reputational risk. Oversees planning, development and execution of short- and long-range goals for the channel.
• Create targeted messaging, thought leadership and social media outreach to support the business and continually build the brand.
• Build and manage email campaigns in distribution platforms (i.e., Marketo, Poppulo) and coordinate dissemination across relevant platforms to ensure timely and effective campaign delivery to target audiences.
• Maintain sales enablement and webpages targeting key institutional audiences, ensuring relevance and strategy alignment.
• Lead internal communication and reporting to keep marketing and distribution partners up to date with marketing plans, campaign performance, and new sales enablement.
• Track and analyze key performance metrics across channel marketing campaigns to identify areas of success and improvement; deliver insights and reporting to inform decision-making.
• Contribute to strategic brainstorming sessions and support the development of innovative campaign ideas tailored to the AMRS institutional client base.
• Assist in project planning, milestone tracking, and cross-functional coordination to ensure timely and efficient delivery of marketing initiatives.
• Demonstrate initiative and creativity in independently recommending and implementing marketing solutions. Analyze costs impacting marketing decisions and other related issues and develops cost effective solutions to marketing issues.
• Develop and maintain broad knowledge of competitive offerings, market trends, and industry developments specific to the business area – specifically social media and digital marketing outlets.
• Carries out complex activities with significant financial, client, and/or internal business impact.
• May have direct interaction with committees and/or Senior Management.

Preferred Qualifications

No preferred qualifications provided.