Influencer Marketing

Bachelor’s degree in Marketing, Communications, Advertising or a related field.
3+ years of demonstrable experience in influencer marketing or digital marketing.
Strong understanding of social media platforms, influencer trends and content creation.
Creative mindset with the ability to develop engaging and authentic influencer campaigns.
Excellent relationship-building and time management skills.
Detail-oriented with strong organizational and multitasking abilities.
Effective communication and teamwork skills for collaborating with influencers and internal teams.
Data-centric and proficiency in reporting influencer marketing analytics.
Knowledge of legal and ethical considerations in influencer partnerships.
Proficiency in using influencer and social media analytics tools (like CreatorIQ, Archive, Amplitude, Hex)

Developing and implementing influencer marketing strategies to align with overall marketing goals.
Identifying and building relationships with influencers who align with the brand’s values and target audience.
Collaborating with influencers to create engaging, authentic content that resonates with the target audience.
Negotiating and managing influencer partnerships, ensuring clear expectations and deliverables.
Conducting campaign performance analysis of influencer performance, providing insights, and optimization recommendations.
Create and optimize SEO-driven content that can be effectively adapted across distribution channels (social, video, community) – ensuring both search visibility and authentic engagement with our target audience

Knowledge of content creation and storytelling.
A curious and creative mindset to develop innovative campaign ideas for influencers.
Strengths in reporting and optimizing campaigns based on performance-based metrics.
Experience in brand building, digital strategy, community management, influencer outreach, content creation and industry trends.