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Influencer & Creator Specialist

Influencer & Creator Specialist

CompanyKimberly-Clark
LocationChicago, IL, USA
Salary$86480 – $102240
TypeFull-Time
DegreesBachelor’s
Experience LevelJunior, Mid Level

Requirements

  • Bachelor’s degree in advertising, marketing, communications/PR, or related field
  • 2+ years’ experience in an influencer marketing role, with a minimum of 2 years of influencer campaign management experience
  • Experience with both paid and organic influencer marketing strategies and execution
  • Experience with influencer/social tools and platforms such as Sprinklr and Sprout
  • Understanding of the influencer/creator landscape
  • Experience in fast-paced environments, such as influencer or digital marketing agencies
  • Strong intuition for matching creators/influencers with K-C brands and their audiences
  • Creative mindset paired with a data-driven approach to campaign performance
  • Deep understanding of digital platforms and internet trends (TikTok, Instagram, YouTube, X)

Responsibilities

  • Understand and apply best-in-class influencer and creator best practices and strategy, staying ahead of trends on TikTok, Instagram, YouTube, and other platforms to ensure campaigns remain relevant
  • Support Influencer Managers across North American brands by developing and assisting with end-to-end influencer campaigns which includes reviewing influencer and creator selections, briefs, concepts, and content approvals
  • Lead influencer risk assessments and ensure process is executed across our North American brands
  • Leverage data and insights to recommend talent and content themes/ideas to brands for influencer and creator campaigns
  • Utilize social listening tools to conduct audits, develop reports, and monitor influencer campaigns
  • Understand the role of paid media amplification and best practices for influencer campaigns and creator content
  • Assist Influencer Managers with the continued evolution of the NA influencer playbook and marketing function
  • Support with analysis and measurement of influencer and creator marketing effectiveness alongside Influencer Managers
  • Conduct social listening, and competitive and cultural landscape research to identify creative and strategic opportunities for our North American brands
  • Participate in influencer and creator education and training programs on behalf of Kimberly-Clark

Preferred Qualifications

  • Experience with paid and retail media specifically with influencer and creator content
  • Experience working cross-functionally or within an IAT environment
  • Experience within an agency is a plus