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Influencer & Creator Specialist
| Company | Kimberly-Clark |
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| Location | Chicago, IL, USA |
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| Salary | $86480 – $102240 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Junior, Mid Level |
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Requirements
- Bachelor’s degree in advertising, marketing, communications/PR, or related field
- 2+ years’ experience in an influencer marketing role, with a minimum of 2 years of influencer campaign management experience
- Experience with both paid and organic influencer marketing strategies and execution
- Experience with influencer/social tools and platforms such as Sprinklr and Sprout
- Understanding of the influencer/creator landscape
- Experience in fast-paced environments, such as influencer or digital marketing agencies
- Strong intuition for matching creators/influencers with K-C brands and their audiences
- Creative mindset paired with a data-driven approach to campaign performance
- Deep understanding of digital platforms and internet trends (TikTok, Instagram, YouTube, X)
Responsibilities
- Understand and apply best-in-class influencer and creator best practices and strategy, staying ahead of trends on TikTok, Instagram, YouTube, and other platforms to ensure campaigns remain relevant
- Support Influencer Managers across North American brands by developing and assisting with end-to-end influencer campaigns which includes reviewing influencer and creator selections, briefs, concepts, and content approvals
- Lead influencer risk assessments and ensure process is executed across our North American brands
- Leverage data and insights to recommend talent and content themes/ideas to brands for influencer and creator campaigns
- Utilize social listening tools to conduct audits, develop reports, and monitor influencer campaigns
- Understand the role of paid media amplification and best practices for influencer campaigns and creator content
- Assist Influencer Managers with the continued evolution of the NA influencer playbook and marketing function
- Support with analysis and measurement of influencer and creator marketing effectiveness alongside Influencer Managers
- Conduct social listening, and competitive and cultural landscape research to identify creative and strategic opportunities for our North American brands
- Participate in influencer and creator education and training programs on behalf of Kimberly-Clark
Preferred Qualifications
- Experience with paid and retail media specifically with influencer and creator content
- Experience working cross-functionally or within an IAT environment
- Experience within an agency is a plus
