Industry Principal – Marketing Technology
| Company | Snowflake |
|---|---|
| Location | Menlo Park, CA, USA, New York, NY, USA, Atlanta, GA, USA |
| Salary | $222000 – $316800 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Expert or higher |
Requirements
- 15+ years of industry experience selling, consulting or implementing technology for the MarTech industry
- Expertise across a broad set of marketing technologies including CDPs, Data Clean Rooms, Marketing Automation, Analytics Platforms and Customer Experience tools
- Well-versed in the key challenges and opportunities impacting Marketing Technology including privacy regulations, personalization strategies, omnichannel marketing and customer data unification
- Experience with C-level engagement and proven ability to quickly establish credibility
- Undergraduate degree (advanced degree preferred)
- Senior leadership experience with ability to build followership through trust vs. authority
- Strong problem-solving and team motivation skills
- A results-oriented mindset and crisp communication style
- Ability to travel
Responsibilities
- Develop account strategies, build trusted relationships and present Snowflake’s vision for the industry to our most strategic Marketing Technology accounts
- Build strategic relationships across the Marketing Technology ecosystem including customers, partners, data providers and MarTech & AdTech platforms
- Partner cross-functionally to develop and drive a cohesive Marketing Technology go-to-market strategy
- Create and deploy an enablement strategy to build a strong foundation of Marketing Technology knowledge within the organization
- Collaborate with our product teams to deliver industry-specific capabilities and drive Snowflake’s Marketing Technology product vision into the market
- Partner with product marketing teams to drive industry awareness and pipeline development within the Marketing Technology space
- Guide solution and sales play creation to enable sales, sales engineers, pre-sales and customer success teams
- Collaborate with partner and alliance teams to identify, recruit and enable industry-specific system integrators and technology partners in the MarTech industry
- Develop industry thought leadership content on the business impact of the Data Cloud in the Marketing Technology space
- Deliver industry-leading perspectives at industry events to create understanding of and excitement for the tangible benefits of Data Cloud among MarTech business executives
Preferred Qualifications
- Advanced degree preferred