Healthcare Marketing Specialist – Campaigns – Digital – Content
| Company | Cigna Group |
|---|---|
| Location | Scottsdale, AZ, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree in Marketing
- Minimum of 4+ years of progressive marketing experience
- Health care industry experience, with provider and consumer marketing experience preferred
- Experience coordinating internal and external creative agencies
- Outstanding project management skills; able to meet multiple project deadlines
- Strong attention to detail
- Able to work individually as well as part of a team
- Ability to meet deadlines with minimal supervision, and skilled at multi-project management
- Strong writing/grammar skills
- Proficient interpersonal and presentation skills
- Ability to work 3 days a week from an Evernorth Care Group office, as directed by the business
Responsibilities
- Support the development and production of marketing collateral and maintain existing patient materials
- Coordinate the development of direct mail patient marketing campaigns focused on retention and acquisition (e.g. Birthday, Preventive, Affiliation Letters), partnering with internal and external creative resources to ensure successful execution of the campaigns
- In partnership with key business resources, support the development and execution of health center events (e.g., grand openings/re-openings)
- Assist with the development and execution of website updates and provider directory management; partner with enterprise digital team to secure and monitor key performance indicators/metrics
- Provide general support for the marketing team (e.g., promotional quotes/ordering and distribution and fulfillment requests)
Preferred Qualifications
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No preferred qualifications provided.