Healthcare Marketer
| Company | blend360 |
|---|---|
| Location | San Francisco, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5+ years of experience in B2B marketing, with a strong background in the healthcare sector
- Deep understanding of healthcare organizations, hospital systems, or hospital procurement processes
- Experience running demand generation campaigns across digital and traditional channels
- Strong project management skills and experience working with creative agencies
- Excellent communication and content review skills
- Comfortable working independently and contributing both strategically and tactically
Responsibilities
- Design and execute targeted B2B marketing campaigns focused on the healthcare industry
- Leverage key channels including LinkedIn, paid media, industry publications, and healthcare events to reach hospital and healthcare decision-makers
- Oversee the development and execution of healthcare-specific marketing collateral (e.g., brochures, one-pagers, digital content)
- Manage the relationship with an external creative agency, including reviewing and approving copy and creative assets
- Support a calendar of industry events and ensure cohesive messaging across all touchpoints
- Build campaigns to drive qualified marketing leads and coordinate handoff to the sales team
- Collaborate with internal teams to ensure alignment of campaign goals and messaging
- Participate in regular check-ins and provide feedback to optimize marketing performance
Preferred Qualifications
- Experience working in or marketing for companies such as McKesson, Cardinal Health, or directly with hospital procurement teams
- Familiarity with healthcare trade publications, industry events, and thought leadership channels
- Prior exposure to B2B financial products or commercial payment solutions (not required; training will be provided)
- Experience running demand generation campaigns across digital and traditional channels