Head of Strategic Programs and Activations

Head of Strategic Programs and Activations

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 12+ years of experience in B2B SaaS marketing, with a minimum of 8 years focused on direct event execution.
• At least 4 years of experience in people management.
• Strong preference for experience in executive program and sponsorship management.
• Proven ability to thrive in ambiguity and develop effective, results-driven strategies quickly.
• Excellent communication, interpersonal, and leadership abilities, particularly in managing senior executives.
• Willingness to travel up to 25% to support events.

Responsibilities

• Own and craft the strategic direction for regional events and activations, ensuring alignment to our ICPs, strategic GTM plays and with overall business objectives to generate new opportunities and nurture existing opportunities to accelerate and convert.
• This role involves direct and frequent engagement with our most senior executives internally as well as senior executives externally so experience with successful executive management is critical.
• Hire and lead a high-impact team of engaged team event marketers.
• Think innovatively to design unique and tailored 1:Few and 1:Many events and activations that resonate with target clients and sponsors and drive revenue for the business.
• Foster deep collaboration with field marketers, sales teams, and other marketing groups to implement high-touch, integrated marketing programs addressing multiple products and industries.
• Create, monitor, and execute a comprehensive follow-up strategy to capitalize on event and activation success, ensuring continued engagement post-event.
• Oversee logistics and execution of diverse event formats, ensuring seamless execution—from intimate executive dinners to larger-scale sponsorship activations.
• Lead cross-functional initiatives with SDRs, sales, product teams, and customer success to execute region-specific marketing plans and maximize impact.
• Collaborate with Marketing Operations and Revenue Operations to measure program effectiveness and ROI, utilizing data-driven insights to refine strategies and practices.
• Manage event-related budgets, invoicing, and accounting processes to ensure efficient tracking and reporting across regions.
• Provide onsite support for key events as necessary, traveling to select regions to enhance execution and engagement.

Preferred Qualifications

• Advanced degree in Marketing, Business, or a relevant field.
• Expertise in event management software and tools such as Marketo, Salesforce, Asana, and Qualtrics.
• Exceptional copywriting skills for promotional materials and event communication.