Head of Revenue Marketing
| Company | Instabase |
|---|---|
| Location | New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 8-10+ years of marketing experience in B2B enterprise software, ideally SaaS, with a proven track record of driving pipeline growth and executing high-impact campaigns.
- Demonstrated success in building, scaling, and leading demand generation teams in early-stage, high-growth companies.
- Experience leading marketing teams in B2B SaaS companies and familiarity with PLG and Sales-led growth motions.
- Strong leadership skills, with experience hiring, developing, and leading an inclusive, engaged, and high-performing marketing team.
- Deep understanding of the SaaS sales funnel, and the ability to align marketing initiatives with the broader go-to-market strategy.
- Passionate about delivering exceptional customer experiences and driving measurable growth through marketing programs.
Responsibilities
- Design and implement the demand generation strategy, including building the tech stack, campaign framework, and marketing infrastructure from scratch.
- Develop the initial go-to-market playbook to guide campaign execution and establish best practices across channels.
- Create a comprehensive market demand strategy, balancing campaign investment and channel mix to drive both new and expansion revenue.
- Hire and lead a high-performing team of field marketers and campaign specialists, empowering them to execute multi-channel campaigns that generate pipeline and impact revenue.
- Actively engage in campaign execution while mentoring and guiding your team to improve efficiency and effectiveness across multiple marketing channels.
- Partner with Sales to develop a comprehensive strategy for targeting, lead follow-up, and conversion to maximize pipeline impact.
- Work closely with Marketing Operations and Analytics to define and track KPIs, monitoring campaign and market performance across daily, weekly, and quarterly intervals, and refining strategies for optimal results.
- Recommend and implement systems and processes to track and analyze campaign performance, ensuring alignment with revenue goals and optimizing for maximum impact.
- Scale and maintain the team structure, knowing when to bring in-house expertise versus outsourcing critical skills to meet demand generation needs.
Preferred Qualifications
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No preferred qualifications provided.