Head of Revenue Marketing

Head of Revenue Marketing

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
• 12+ years in demand generation or digital marketing, with a proven track record in SaaS or technology environments.
• 5+ years of management experience.
• Proven demand marketing executive with 10+ years building and executing multi-channel go-to-market strategies.
• Expertise in scaling B2B SaaS demand engines through multiple revenue stages in mature markets.
• Extensive experience engaging global enterprise, mid-market, and SMB customers across complex buying organizations; CRM/Customer Support industry experience is a plus.
• Strategic and data-driven thinker skilled at setting objectives, designing scalable solutions, and continuously optimizing demand funnels across regions, segments, and business lines.
• Strong cross-functional leader with a results-driven mindset, clear communication style, and a bias for action.
• Deep understanding of digital channels, including SEO, SEM, social media advertising, and email marketing.
• Proficient with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
• Hands-on experience with ABM strategies and tools (e.g., Demandbase, 6Sense).
• Exceptional communicator and collaborative leader with a talent for fostering high-performance teams.

Responsibilities

• Develop and execute an end-to-end demand generation strategy.
• Build multi-channel programs that drive and accelerate pipeline growth, aligning closely with sales and marketing leadership to achieve revenue targets.
• Oversee the content strategy to support every stage of the buyer journey, collaborating with internal and external teams to produce impactful content that increases brand awareness, engages prospects, and drives conversions.
• Create and manage a robust program for webinars and digital events, leveraging these channels for lead generation and to nurture existing leads, increasing engagement across targeted audiences.
• Lead a targeted advertising strategy across platforms (e.g., Google, LinkedIn) while integrating organic SEO efforts.
• Design and implement a high-impact ABM strategy focused on building relationships within key accounts.
• Drive email marketing and marketing operations, ensuring automated, personalized workflows that maximize lead engagement and conversion.
• Scale the inbound demand engine to drive substantial new revenue with an efficient CAC payback.
• Develop and refine programmatic customer journeys across pre- and post-sales stages to drive both acquisition and retention.
• Establish and track KPIs for all demand generation activities.
• Build and refine systems that ensure scalable execution of demand generation goals.

Preferred Qualifications

• Strong preference to hire this role in the New York Metropolitan Area (NY, New Jersey, CT).
• CRM/Customer Support industry experience is a plus.