Head of Product Marketing

4–7 years in product marketing, preferably in SMB or consumer SaaS with a self-serve checkout and lite-Sales motion.
You’ve shipped GTM for features tied to ARR, not just awareness.
Comfortable & energized owning positioning for hardware and software products for consumer/very low tech audiences.
Excellent writer and communicator with a bias for structured and clear thinking (show us a portfolio or sample launch plan if you can). You are great at talking to and building trust with highly cross-functional teams and people.
Operator mindset: you care about what works, not just what sounds good. You care about speed and reducing time to impact as much as possible and are great at overcoming blockers.
Self-aware, humble, yet dogged.

Develop and maintain differentiated positioning for each core use case.
Deliver 2 updated personas and refreshed customer messaging framework in your first 30 days.
Run GTM for every net-new feature or pricing change: define launch tiers, write launch briefs, own comms calendar.
Lead 1 Tier-1 launches per month (defined as features used by >20% of users or tied to upsell motion).
Own product marketing inputs to sales playbooks, user lifecycle, sales training and cs enablement – reviewed biweekly with Sales and CS.
Talk to users in our ICPs and grow to understand them more than you understand yourself.
Partner with Customer Success and Research to generate 1 new customer case study per month.
Synthesize and conduct win/loss interviews monthly to feed roadmap prioritization & competitor battlecards or content.
Run a weekly GTM sync (Growth, CS, Product).
Provide PMM insights for roadmap planning (next 2 quarters) based on field intel and competitive shifts -> denoted by impact on changes to engineering prioritization.

No preferred qualifications provided.