Head of Product Marketing

Head of Product Marketing

Requirements

• Strong product marketing experience in application security, developer tooling, cybersecurity, or technical SaaS environment
• Fluent in the needs and mindset of security professionals or developers—can write and speak with technical credibility
• Comfortable operating as a team of one while the function is in its early stages
• Excellent writer and communicator—you can turn complexity into clarity
• Bias for action, strong ownership, and a love of early-stage ambiguity
• A collaborative operator who loves jumping between strategy and execution

Responsibilities

• Define and evolve XBOW’s positioning, messaging, and narrative for a technical security audience
• Own and drive product launches end-to-end—from messaging to content to internal enablement
• Collaborate closely with engineering and product to deeply understand what we’re building and why it matters
• Create high-impact assets—decks, one-pagers, blog posts, demos, landing pages—to support sales and marketing
• Get hands-on with early customers and users to gather insights, sharpen messaging, and shape the roadmap
• Represent XBOW at key security and developer conferences—whether speaking, networking, or supporting the team on the ground—to help shape and amplify our voice in the community
• Support sales and partnerships with the right materials to tell the XBOW story
• Establish core product marketing rhythms (e.g. launch calendar, messaging docs, feedback loops)

Preferred Qualifications

• Advanced Education: An MBA or advanced degree in computer science
• Offensive Security Background: Hands-on experience in offensive security / appsec is a strong plus
• Technical Proficiency: Proficient in multiple programming languages
• Experience launching AI-driven or technically complex products
• Startup or founding team experience