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Head of Product Marketing

Head of Product Marketing

CompanyOKX
LocationSan Francisco, CA, USA, San Jose, CA, USA
Salary$200355 – $300533
TypeFull-Time
Degrees
Experience LevelExpert or higher

Requirements

  • At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry.
  • Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
  • In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
  • Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
  • Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
  • Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
  • Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.

Responsibilities

  • Develop frameworks and execute a comprehensive product marketing strategy for the Americas (US & LATAM), aligning with OKX’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs across CeFi and Web3 trading products.
  • Drive growth in community engagement and product adoption by fostering relationships with crypto-native communities, influencers, and industry stakeholders across the region.
  • Coordinate and expand global community programs in the Americas, including hosting events, meetups, and hackathons that bring together high-value crypto-native users, developers, and thought leaders.
  • Establish a strong brand presence across crypto industry events, media, and social platforms in the US and LATAM, amplifying OKX’s visibility and market position.
  • Work closely with local General Managers (GMs) and market teams to adapt global product messaging to regional nuances, ensuring clarity and relevance across different markets.
  • Develop region-specific narratives that align with user needs, trading behaviors, and market trends while reinforcing OKX’s leadership in CeFi, Web3, and trading products.
  • Act as the voice of the US and LATAM customer, gathering and analyzing market insights to inform both product development and marketing strategies.
  • Establish a structured feedback loop between American users and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed.

Preferred Qualifications

  • Direct trading experience in crypto markets is highly desirable.