Head of Product Marketing

Company	OKX
Location	San Francisco, CA, USA, San Jose, CA, USA
Salary	$200355 – $300533
Type	Full-Time
Degrees
Experience Level	Expert or higher

At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry.
Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.

Develop frameworks and execute a comprehensive product marketing strategy for the Americas (US & LATAM), aligning with OKX’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs across CeFi and Web3 trading products.
Drive growth in community engagement and product adoption by fostering relationships with crypto-native communities, influencers, and industry stakeholders across the region.
Coordinate and expand global community programs in the Americas, including hosting events, meetups, and hackathons that bring together high-value crypto-native users, developers, and thought leaders.
Establish a strong brand presence across crypto industry events, media, and social platforms in the US and LATAM, amplifying OKX’s visibility and market position.
Work closely with local General Managers (GMs) and market teams to adapt global product messaging to regional nuances, ensuring clarity and relevance across different markets.
Develop region-specific narratives that align with user needs, trading behaviors, and market trends while reinforcing OKX’s leadership in CeFi, Web3, and trading products.
Act as the voice of the US and LATAM customer, gathering and analyzing market insights to inform both product development and marketing strategies.
Establish a structured feedback loop between American users and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed.