Head of Product Marketing
Company | OKX |
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Location | San Francisco, CA, USA, San Jose, CA, USA |
Salary | $200355 – $300533 |
Type | Full-Time |
Degrees | |
Experience Level | Expert or higher |
Requirements
- At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry.
- Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
- In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
- Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
- Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
- Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
- Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.
Responsibilities
- Develop frameworks and execute a comprehensive product marketing strategy for the Americas (US & LATAM), aligning with OKX’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs across CeFi and Web3 trading products.
- Drive growth in community engagement and product adoption by fostering relationships with crypto-native communities, influencers, and industry stakeholders across the region.
- Coordinate and expand global community programs in the Americas, including hosting events, meetups, and hackathons that bring together high-value crypto-native users, developers, and thought leaders.
- Establish a strong brand presence across crypto industry events, media, and social platforms in the US and LATAM, amplifying OKX’s visibility and market position.
- Work closely with local General Managers (GMs) and market teams to adapt global product messaging to regional nuances, ensuring clarity and relevance across different markets.
- Develop region-specific narratives that align with user needs, trading behaviors, and market trends while reinforcing OKX’s leadership in CeFi, Web3, and trading products.
- Act as the voice of the US and LATAM customer, gathering and analyzing market insights to inform both product development and marketing strategies.
- Establish a structured feedback loop between American users and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed.
Preferred Qualifications
- Direct trading experience in crypto markets is highly desirable.