Head of Product Marketing

8+ years of progressive product marketing experience, with at least 5 years focused on B2B SaaS products, and at least 3 years in the healthcare technology space
Healthcare/healthtech industry experience required, with preference for experience in workflow automation, AI/ML technologies, or SaaS platforms
4+ years of experience building and leading high-performing product marketing teams
Proven track record developing effective product positioning, messaging, and go-to-market strategies that drive measurable business results
Extensive experience creating sales enablement resources that accelerate deal velocity and win rates
Deep understanding of healthcare market dynamics, buyer personas, and purchasing processes
Exceptional strategic thinking combined with strong execution capabilities
Outstanding written and verbal communication skills, with the ability to translate complex technical concepts into compelling customer benefits
Experience working in a fast-paced, high-growth environment with the ability to adapt quickly to changing priorities
Bachelor’s degree required; MBA or advanced degree preferred

Prioritize and manage the workflow between PMMs, Sales, and Product teams, ensuring alignment and efficiency
Provide market insights to inform product decisions and respond to requests for market material reviews
Collaborate with the VP of Communications and other stakeholders on the development of marketing campaigns, including lead and demand generation initiatives
Develop case studies and use case scenarios in partnership with internal and external SMEs
Develop and execute comprehensive product marketing strategies that drive product adoption, revenue growth, and market expansion
Lead and mentor a team of product marketing professionals, setting clear objectives and fostering a culture of excellence, creativity, and continuous improvement
Partner closely with Product Management to shape product roadmaps based on market insights, competitive intelligence, and customer feedback
Craft compelling product positioning, messaging, and value propositions that resonate with healthcare decision-makers
Create and maintain comprehensive sales enablement resources, including playbooks, pitch decks, training videos, and competitive battlecards
Design and implement product launch strategies that maximize market impact and drive measurable business results
Lead competitive intelligence efforts to identify market opportunities and threats
Establish product marketing KPIs and measurement frameworks to continuously optimize performance