Head of Product Marketing

Head of Product Marketing

Requirements

• 10+ years of experience in product marketing within B2B SaaS, fintech, data infrastructure, or another regulated industry.
• Proven expertise in pricing and packaging strategy, aligning product value with market needs and revenue growth.
• Proven track record of launching and scaling products in competitive markets, with a deep understanding of GTM motions.
• Exceptional storytelling and communication skills, with the ability to craft compelling narratives that resonate across audiences.
• Strong executive presence and influence, with experience engaging analysts, press, and customers at the highest levels.
• Deep analytical mindset, with the ability to translate market and customer insights into clear, actionable strategies.
• Experience building and leading high-performing teams, with a passion for mentorship and leadership in a high-growth environment.
• Excitement for working in a fast-moving, early-stage company with ambitious growth goals.

Responsibilities

• Deeply understand our customers. Build strong relationships with prospects and customers to uncover pain points, validate messaging, and influence product strategy.
• Be the voice of the market. Synthesize industry trends, competitive intelligence, and customer insights to guide Middesk’s positioning and strategic direction.
• Establish thought leadership. Serve as a subject matter expert in business identity, shaping industry conversations through content, events, and analyst relations.
• Lead product positioning and messaging. Develop crisp, compelling, and differentiated narratives that clearly articulate Middesk’s value to key stakeholders, including customers, prospects, analysts, and press.
• Own go-to-market (GTM) execution. Drive the launch strategy for new products and features, ensuring strong alignment across Product, Sales, and Marketing.
• Refine pricing and packaging. Lead pricing strategy efforts to optimize for revenue growth, customer adoption, and market competitiveness.
• Equip the Sales team for success. Develop high-impact enablement materials, including pitch decks, playbooks, competitive intelligence, and objection-handling guides.
• Accelerate deal velocity. Partner with Sales leadership to refine messaging, improve conversion rates, and drive revenue outcomes.
• Measure success and optimize. Define and track key GTM metrics to ensure product marketing efforts drive measurable business impact.
• Shape product strategy. Collaborate with Product leadership to influence roadmap decisions based on market insights and customer feedback.
• Lead across the organization. Act as a strategic advisor to executive leadership, helping to define long-term growth opportunities and positioning Middesk for category leadership.
• Foster a culture of experimentation. Champion an iterative, data-driven approach to messaging, positioning, and go-to-market strategies.

Preferred Qualifications

• Excitement for working in a fast-moving, early-stage company with ambitious growth goals.