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Head of Performance Marketing
| Company | Obsidian Security |
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| Location | Palo Alto, CA, USA |
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| Salary | $139000 – $195000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- At least 5 years of hands-on experience in performance marketing, with a preference for candidates with a background in SaaS.
- Experience in owning and delivering real business outcomes, such as lead generation, demo bookings, and revenue growth.
- Ability to work with numbers, reports, and data to make informed decisions. A fast mover with exceptional attention to detail.
- Comfortable navigating industry trends and shifts, staying agile and responsive to changes in the search landscape. AI use is a plus.
- A proactive problem-solver with the ability to bounce back from setbacks and learn from failures.
- Familiarity with Salesforce is a plus, particularly for tracking and reporting on marketing performance.
Responsibilities
- Define clear monthly and weekly performance marketing targets (leads, demos) based on company’s sales goals, and develop actionable performance marketing plans to achieve them.
- Take full ownership of a million-dollar marketing budget, strategically allocating resources to capture in-market demand from the ground up.
- Hands-on creating, optimizing, and managing performance marketing campaigns across various channels (paid search, social, affiliate, etc.).
- Oversee the CRO function, continuously optimizing the user conversion funnel to improve conversion rate.
- Leverage market research and competitive intelligence to drive performance insights and refine campaigns, with a strong focus on data-driven decision-making.
- Build and lead high-performing marketing teams after initial kickoff.
- Manage budget allocation, track and report on performance metrics
Preferred Qualifications
- AI use is a plus.
- Familiarity with Salesforce is a plus, particularly for tracking and reporting on marketing performance.
