Head of Martech Strategy & Architecture

Head of Martech Strategy & Architecture

Requirements

• Bachelor’s or Master’s degree in Marketing, Information Technology, Business Administration, or a related field
• 10+ years of experience in MarTech, Digital Marketing, IT Strategy, or related fields, with 5+ years in a senior leadership role
• Strong understanding of marketing, digital transformation, and technology landscapes, with proven experience in building and managing a complex MarTech stack
• Experience in a global or multi-regional organization, preferably in the life sciences, healthcare, or animal health sectors
• Strong strategic thinking, leadership, and stakeholder management skills
• Familiarity with key MarTech platforms such as CRM, CDP, Marketing Automation, DAM, CMS, commerce, and analytics tools
• Excellent communication, presentation, and negotiation skills

Responsibilities

• Define and develop the MarTech strategy, aligned with overall business goals and commercial strategies, to drive customer engagement, acquisition, and retention
• Create a multi-year MarTech roadmap that supports global and regional marketing objectives, ensuring scalability and future readiness
• Partner with commercial stakeholders to evaluate and prioritize MarTech initiatives and ensure business alignment
• Lead the design and development of a scalable, modern MarTech architecture that integrates seamlessly with existing platforms and systems
• Define standards, frameworks, and best practices for the selection, integration, and use of marketing technologies
• Ensure the MarTech stack is well-architected, secure, and optimized to support a data-driven marketing approach, facilitating analytics, personalization, and automation
• Serve as a thought leader in MarTech innovations, exploring new technologies and tools that can enhance the marketing strategy and customer experience
• Drive experimentation and pilot programs to validate new capabilities and bring new solutions to market rapidly
• Partner with internal and external stakeholders to identify opportunities for automation, advanced analytics, AI/ML, and other emerging trends
• Lead a cross-functional team of architects and technology experts, fostering a high-performance culture
• Work closely with global and regional IT, marketing, and digital leaders to ensure seamless integration and alignment across the organization
• Promote collaboration and knowledge-sharing across regions and functions to build a unified and effective MarTech approach
• Establish governance processes to manage and maintain the MarTech ecosystem, ensuring data privacy, compliance, and security standards are adhered to globally
• Manage relationships with key MarTech vendors and technology partners to ensure delivery of high-quality solutions and that products are effectively used
• Ensure technology assets are in alignment with MarTech strategy

Preferred Qualifications

• Certifications in relevant MarTech platforms and architecture methodologies are a plus
• Ability to translate business objectives into technology strategy
• Proven track record of leading and building high-performing teams
• Proactive approach to identifying opportunities for technological advancements
• Strong interpersonal skills and the ability to work effectively across different geographies and cultures
• Strong focus on delivering business value and outcomes